Collection: Rudbeckia

Add bold late-season colour to your garden with Rudbeckia seeds. Known for their striking golden-yellow petals and dark central cones, rudbeckia flowers create a vibrant display in borders, prairie-style plantings, containers, and wildflower gardens.

Our rudbeckia seed collection includes hardy, easy-to-grow varieties valued for their long flowering period and excellent pollinator appeal. These sun-loving plants attract bees, butterflies, and beneficial insects while providing reliable colour from midsummer into autumn.

Rudbeckia thrives in full sun and well-drained soil, tolerating heat and periods of drought once established. Ideal for cut flowers and naturalistic planting schemes, these cheerful blooms bring texture, height, and lasting seasonal interest to outdoor spaces.